
The Real Difference Isn’t Price. It’s Market Access.
Private selling platforms offer control and upfront savings, but they also limit distribution. Listings are primarily seen by buyers who already know where to look.
MLS exposure works differently. It places your property in front of active buyers and the licensed brokers representing them—broadening reach beyond a single platform.
If you’re already focused on saving commission, the real question isn’t whether FSBO is cheaper. It’s whether limiting visibility could affect demand, negotiation leverage, or final outcomes.
MLS Listing vs FSBO Platforms: Key Differences
* Subject to applicable regulations and possible collaborating broker incentives.
FSBO Platforms
Private Selling
Owner-listed properties
Exposure
Platform website only
No MLS® or Centris
Buyer Reach
Direct Buyers
( Limited Broker Visibility )
Market Data
Public pricing tools and data only
Pricing Model
Flat-Fee
Professional Support
Self-managed by the seller
Broader Buyer Reach
MLS visibility puts your home in front of buyers and buyer agents actively searching the market.
Predictable Upfront Listing Cost
Morro’s listing fee is fixed — it doesn’t scale with your sale price.
Licensed Broker Support Where Needed
Pricing guidance, offer review, negotiation support, and transaction coordination — without bundling full-service representation.
Buyer-Broker Incentives Aligned With MLS Norms
Any commission offered to a collaborating buyer broker is set in advance, aligning with MLS norms.

